We have just signed a one-year deal with Podtech to license our videos on “sustainable culture”. For over 2 years now, the Videoblogging Group has discussed money and advertising. We’ve always been a pretty big opponent of traditional models creeping into our new art form. Check out this video Jay made in 2005.
Here are three reasons the deal made sense to us.
We own our content. After a year, Podtech will have paid us to create a library of videos. They didn’t even flinch when we negotiated this point. They deserve credit for this alone. Podtech will have exclusive rights to put ads on our videos.
Shows are different than our personal videoblogs. Ryanne and I each have our own blogs where we’ll keep posting our crazy videos. Advertising would never work there. But RyanisHungry is our attempt to create themed content that basically takes the best part of TV viewing and applies it to the web. We’ll be focusing on personal stories of people changing their habits. Here’s an example of what we’ll be doing. So far, Podtech has made clear that we have artistic control as long as we focus on sustainable culture.
Guaranteed money. Podtech is giving us a set amount of money each month. We certainly aren’t getting rich, but one of us can work on these videos full time since it’s content we believe in. I’m not sure I trust the “advertising revenue sharing” that other sites like Revver are pioneering just yet. To me, only the most popular videos can make a decent living for ads clicks. I also don’t have time to go out and find customized sponsorship.
I hope that we can set the example for future deals that will be fair to both videobloggers and companies. I give Podtech props for being so progressive during this honeymoon period. We expect to continue working well together. I give a big shout out to Morty Wiggins and Colette Vogele (who wrote the Legal Guide for Podcasters) for helping us through this process.
So watch our for the first videos starting on January 15th. Two videos a week for a year. oh boy.
Check out the interview we did with Madge Weinstein of Yeast Radio, featured on Evilvlog.
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“…Going To California with an aching in my heart….Standing on a hill in my mountain of dreams,
Telling myself it’s not as hard, hard, hard as it seems.”
Led Zepplin
“Going to California”
Going to California with an acorn in my cart…
Good luck guys!
Congratulations! I’m excited to see your new videos! I’m even more excited to know that you will put some food on the table as well.
Good work deserves compensation. You don’t need to apologize for it.
Hi guys! I got turned on to you by Bill Streeter. Very cool.
Milt